While there are many benefits of including pictures in copy, here are the five most important ones.
Did you know that Content Marketing with visuals generates 94% more views than text-only content?
According to a study by MDG Advertising, visuals are not just icing on the cake; they’re the main ingredient in the recipe for success.
Here are 10 more reasons that demonstrate the persuasive power of pictures and images over text-only sales copy.
- Visual Information Processing: The brain processes visual information 60,000 times faster than text, making images more impactful and memorable.
- Retention Rates: Studies show that people remember 80% of what they see, compared to only 20% of what they read.
- Social Media Engagement: Posts with images receive 650% higher engagement than text-only posts on social media platforms like Facebook and Twitter.
- Attention Span: The average attention span for text content is about 8 seconds, while visuals can hold attention for much longer periods.
- Consumer Behavior: Visuals influence purchasing decisions significantly; 93% of consumers consider visuals and/or videos to be the key deciding factor in a purchasing decision.
- Content Sharing: Visual content is shared 40 times more frequently on social media than other types of content, indicating its higher persuasive potential.
- Website Engagement: Web pages with images or videos receive 94% more views than those without, leading to increased engagement and conversion rates.
- Email Marketing: Emails with visual content have a 42% higher click-through rate than text-only emails, making them more persuasive for driving action.
- Brand Recognition: Visual content helps in building brand recognition and trust; articles with images get 94% more views than those without, fostering brand familiarity.
10. Conversion Rates: Landing pages with visual content have conversion rates that are 86% higher than those without, showcasing the persuasive power of images in driving desired actions.
These statistics highlight the significant impact that visual content can have in persuading people compared to text alone, making it a valuable tool for communication and marketing efforts.
Imagine the impact that captivating images, engaging videos, and informative infographics can have on your future customers! Do you feel more drawn to sales copy when they’re have visuals vs not?
Do you remember more about a new product if the description of it includes visuals like images or pictures? How do you feel when you encounter content without any visuals?
For these reasons, visuals play a crucial role in capturing attention, enhancing comprehension, and driving action. Whether you’re showcasing products or telling a compelling story, visuals are your best allies in making a lasting impression.
According to HubSpot, content with images gets 94% more views than content without. That’s a staggering statistic that illustrates the importance of visual storytelling in today’s digital landscape.
By incorporating visuals into your sales copy and content marketing strategy, you’re not just keeping up with the competition; you’re surpassing it! Don’t let your text-only content blend into the noise.
Let’s talk to explore how the power of visuals can elevate your sales copy and content marketing to new heights!